What it does
7 features
HubSpot Agent Hub · Agent workspace in a CRM platform
Product and access
The name "Breeze Agents" is no longer the current umbrella term. HubSpot now lists the agents under Agent Hub, and Breeze Studio is now called agent builder. Breeze Assistant remains as the assistant that, according to HubSpot, puts matching agents to work. The older label still appears in earlier announcements.
Core features
7 features from provider sources · checked on 5 November 2026. Availability and limits are directly below.
Agent Hub
Shows all agents and agentic workflows in the account. According to the article, you activate, configure and monitor them in one place.
Source 4Customer Agent
Answers questions through chat, email, forms, WhatsApp, Facebook Messenger and phone and hands difficult cases to your team with context.
Source 8Prospecting Agent
Researches accounts, finds contacts and drafts outreach. You can review drafts beforehand or later let it send without review.
Source 10Agent Builder
Builds custom agents with inputs, instructions, tools and knowledge. CRM write access is not on by default. Test runs use no credits.
Source 5Agent Inbox
Lists runs with status, trigger and estimated credits. You see sources and thinking steps, refine results in chat and export them.
Source 6Context and knowledge vaults
The context tab holds brand and ideal customers. Up to 50 vaults combine files, HubSpot content and segments for projects and agents.
Source 20
Show all 7 features
Agent Marketplace
Lists prebuilt HubSpot agents. Custom agents from the builder cannot be listed there. Five agents ended for new installations on 23 July 2026.
Source 23
Usable AI models
Fixed choice across providers
HubSpot's model card lists models from Anthropic, OpenAI and Google for agents; HubSpot selects these providers itself. The help for the agent builder shows no model choice and does not say which model each agent uses. Your own keys are available for the Custom LLM workflow action on Enterprise plans, but this is not documented for agents.
Model families named
- Anthropic (Claude)
- OpenAI (GPT)
- Google (Gemini)
- Model choice
- Not stated
- Your own API key
- Not stated
- Router or custom endpoint
- Not stated
- Local models
- Not stated
The rating covers the generally available main access. Partly documented · Sources accessed on
HubSpot: AI model cards · HubSpot: AI cloud infrastructure FAQ · HubSpot: Agent builder · HubSpot: Custom LLM workflow actions
Does it fit my task?
2 practical tasks · 6 requirements and limits
A good fit if …
- your team already works with HubSpot CRM
- you want to bill customer service or outreach by outcome through credits
- you want to build custom agents without code on CRM data
Less suitable if …
- you do not use HubSpot and are looking for a standalone agent
- you need predictable fixed costs instead of consumption
- you are looking for a product with model training off by default
Editorial assessment based on provider documentation. Not a product test.
Practical tasks
Editorial examples based on documented features. No product tests performed.
Answer support chat
- Your input
- Knowledge base, website and CRM data as sources and a connected chat channel.
- Possible result
- The customer agent answers questions with sources and hands difficult cases to your team.
- What to check
- Test before launch, roll out gradually and watch the resolution rate and credit consumption.
Reach out to contacts
- Your input
- A target customer list in the CRM and the prospecting agent in review mode.
- Possible result
- Researched contacts and personalized drafts per lead.
- What to check
- Check each draft before sending and plan credits per recommended lead.
Have the customer agent answer customer questions in chat and hand difficult cases to your team with context.
Your possible prompt
Handle this customer request using the approved knowledge sources. Prepare a sourced response and hand unclear cases to the service team. Check permissions before taking actions in customer systems.
Adjust the task, data and permissions.
Requirements and limits
Requirement
Edition and credits
Agent Hub exists for Starter, Professional and Enterprise. Some HubSpot agents and agentic workflows need Professional or Enterprise. Credits are required.
Source 4Requirement
Super Admin for AI settings
Only Super Admins manage AI settings. Files data is off by default, while CRM and conversation data are on.
Source 14Limitation
Resolution counts after 72 hours
A customer agent resolution counts if no handover to a human follows within 72 hours. A lead qualification can also count as a resolution.
Source 8Not yet confirmed
Contradictions on the pages
The prospecting page names Starter to Enterprise, the April announcement Pro and Enterprise. The announcement names 28 trial days, the knowledge base 14 days for the customer agent.
Source 11Not yet confirmed
Retention of runs
The agent inbox article gives no retention period for runs and results.
Source 6
Can I use it?
With requirements
Europe & regional availability
Hosting article, AI infrastructure FAQ, sub-processor page and model training article reviewed. They name no regional restriction for individual agents, but this alone does not establish availability.
Reviewed scope: Hosted CRM with EU data center in Germany
Reviewed on:
With requirements
EU hosting in Germany
Accounts in the EU data center are hosted in Germany. The region follows from the IP at sign-up; paid accounts can migrate. Processing elsewhere is possible in named exceptions such as sub-processors and support.
Region, reason and source
Region covered: EU
Documented reason: Applies depending on account region and with the named exceptions.
With requirements
AI processing for EU accounts
The sub-processor page names OpenAI with location EEA and Switzerland for EU data center customers. For web search results in HubSpot AI (Bright Data) a US location is also listed in that column. According to the FAQ, HubSpot forbids providers from training on customer data.
Region, reason and source
Region covered: EU/EEA and Switzerland
Documented reason: Differs by provider and feature; the list can change.
Official source · legal.hubspot.com · Official source · knowledge.hubspot.com
Availability still unclear
Model training on by default
By default HubSpot may use customer data for its own AI models, including across accounts. Super Admins can turn this off; data already used stays in the models. The article names no regional differences.
Region, reason and source
Region covered: EU/EEA, United Kingdom and Switzerland
Documented reason: The article names no region and no legal basis.
Availability still unclear
United Kingdom and Switzerland
The hosting article names no separate hosting region for either. Switzerland appears only in connection with the Data Privacy Framework.
Region, reason and source
Region covered: United Kingdom and Switzerland
Documented reason: No separate region; the page does not state conditions for such customers.
Accounts & permissions
Based on provider documentation. Permissions depend on the account, integration and organization policies. Review the permissions actually requested before use.
Configuration covered: Hosted CRM with roles and AI settings
Sources reviewed:
Show all 3 points
Documented
Account used
Allowed are password, social login, passkeys and SSO; SSO only in Professional and Enterprise. Super Admins set the sign-in methods.
Evidence
Memory and conversation continuity
2 of 6 criteria documented
Breeze Assistant stores preferences as memories that you can delete. Agents use vaults and context; the articles describe no separate agent memory across runs.
Memories in Breeze Assistant; for agents separately context and knowledge vaults
Sources accessed:
Documentation by criterion
StoragePartly documented
Storage and scope
Breeze Assistant stores name, role, tone and recurring instructions as memories. Agents use knowledge vaults and context. The article does not say where the data is stored.
SelectionPartly documented
Selection and timing
You ask Breeze Assistant in chat to remember or forget something. The article names no automatic selection rules.
Edit & deleteDocumented
Inspect, edit and delete
Under More and Memories you view and delete entries. For agents you delete vault content in the vault; you can change memories through chat.
Access boundariesPartly documented
Agent and channel boundaries
Memories belong to the user, and project content applies within the project. The article does not say whether builder agents read memories.
RetrievalDocumented
Retrieval
Breeze Assistant can search earlier conversations; conversation history is on by default. Knowledge from vaults stays available to agents across runs.
New conversationsNot publicly established
Session reset and compaction
The reviewed articles do not mention reset or compaction. The customer agent article does not say whether it retains information across conversations.
Cost and effort
4 plans · Prices as of 5 November 2026
Prices and included usage
Pricing checked
Public credit prices; Agent Hub is included for paid editions, and the agents mostly bill through credits.
| Plan | Price | Included |
|---|---|---|
| HubSpot Credits | $0.010 per credit; packs at $10 per 1,000 credits | Agent consumption. Included credits vary by product and tier; unused ones expire at the end of the month. Price source |
| Customer Agent | $0.50 per messaging resolution (50 credits); $0.50 per voice minute (50 credits) | According to the page, from Professional. Only resolved conversations are billed. Price source |
| Prospecting Agent | $1 per lead recommended for outreach (100 credits) | Research, contacts and drafts. Edition statements contradict each other. Price source |
| Agent Builder | Button "Buy now for $7/mo"; the page does not state whether this is per seat or account; runs additionally in credits | Included in Starter, Professional and Enterprise; test runs without credits. Price source |
- Further rates on the credits page: content agent 1,000 credits per piece, nurture agent 10 per email, data agent 10 per response, revenue agent 500 per invoice.
- Third-party pricing was not used as evidence.
Setup
A Super Admin enables the AI settings. You then activate agents in Agent Hub or build your own in the agent builder. For the customer agent you also connect channels and content.
Operation & oversight
Based on public provider documentation. Assessments are editorial inferences from the stated properties. Actual time requirements and reliability have not been measured.
Deployment covered: Hosted operation by HubSpot
Sources reviewed:
Editorial assessment
HubSpot documents permissions, statuses and approvals in its knowledge base. The reviewed pages say nothing on retention, resuming or a log per action; costs depend on consumption.
Show all 6 points
Evidence and open questions
23 sources · 4 open points
Open points
The reviewed sources contain no reliable information on these points. A gap says nothing about the product.
Europe: Availability still unclear
Requirements and limits: not yet confirmed
Sources and evidence
HubSpot product and pricing pages, knowledge base articles, announcements and the sub-processor page reviewed. The pages contradict each other on trial periods and on the edition for the prospecting agent. Example tasks are editorial. Hands-on tests are still pending.
Editorial team: Michael Meierhoff · sources reviewed on . Provider information is not independent evidence of performance.
Provider
HubSpot offers a CRM platform for marketing, sales and service.
- Operator
- HubSpot
- Organization
- Provider
- Website
- www.hubspot.com
Changes to this profile 1
Agents in HubSpot for customer service, sales, marketing and data. Agent Hub brings together prebuilt and custom agents that work in the CRM and are billed through credits.
These notes describe editorial changes. Source and pricing review dates appear in their respective sections.